FIZA FARHAN (The light lady)
INTRODUCTION;
Fiza Farhan is a Pakistani entrepreneur. She graduated from the Lahore University of Management Sciences and received her MBA from Warwick Business School in the UK. She is now CEO of Buskh foundation, Director of Buskh energy private limited. Buskh is a microfinance institution, working for the improvement of the energy crisis in the rural areas of Pakistan.
QUALITIES AS AN ENTREPRENEUR;
Fiza selected the right core to enhance, before 2009 there were no good policies for the government of Pakistan to introduce in rural areas of Pakistan.
She completed her mission in a very short span of time she bought literally light in the dark lives of peoples. She is a Packet of passion, charm, hard work, talent, motivation to youth, and much more. She had the craze to unleashed her potential, breakdown all kind of social barriers which the society implies only to women. She motivated women to pursue to live their life of dreams.
FACTORS INFLUENCED HER TO BECOME AN ENTREPRENEUR;
Fiza had a craze to bring a change in society from childhood, After her masters, she planned to be an entrepreneur and she started looking for the right way to begin. Then she meets up with women from the remote area, One of woman told her about the difficulties they are facing due to scarcity of electricity, ‘The late-night work is done by the kerosene lamps Sometimes due to consistently use of kerosene oil the newborn babies in the village are used to detected by the lungs problems and some of the babies choked to death; there were also instances of snakebite in the midnight where villagers would accidentally step on snakes!!’
ENVIRONMENTAL CONDITIONS;
Before 2009, there was not a proper set up of electricity in the villages the social conditions of people was very bad. The political condition of the country was not stable Fiza had great challenges to come and cop up with the political issues of the country. She chooses villagers women to come and show their potential it was very difficult for her to motivate and convince women to come for the leading roles in their society. As in our country, men are given more superiority than females, already she had selected a sector of electricity where there was the majority for men. Fiza had to stand up strong in order to deal with the peoples of different communities.
PROCESS OF BUSINESS;
she planned To make up a solar energy project where people can use conserved solar charging stations that would run on solar panels and would, in turn, charge World Bank certified solar lanterns.
A woman from each village was selected given two weeks technical and non-technical training. On the completion of her training, the woman is christened as “ROSHNA BIBI”(LIGHT LADY). She then becomes her agent of change in that village, She runs the solar charging stations on our behalf, empowering the village with light. Buskh foundation also employed two technical officers from the field, they can now fix the solar charging stations by themselves. It is a rental modal the rent that ROSHNA BIBI collects 3000 per month.
DETAILS OF ENTERPRISE;
Currently, Buksh Energy has provided solar lanterns to approximately 140 villages across the country. After setting up, solar charging stations in 80 villages. The Buskh foundation has also initiated a solar mobile charging station; Buskh didn’t stop themselves here they now had started working on solar water filtration plants for villages where one plant will be able to pump out clean drinking water for 6000 households.
SUCCESSES OVERCOMES FAILURES;
ü She has been featured in Forbes magazine’s 30 Under 30 List of Social entrepreneurs in 2015.
ü Forbes Asia List of 30 under 30 Social entrepreneurs in 2016.
ü She was also the fourth Pakistani woman to be included in the Forbes elite list of young change-makers.
ü She was also selected as a “Future Energy Leader” at the World Energy Council.
ü She wonderfully succeeded in bought people to live their life of dreams, Showed women empowerment to the nation, Broken chains of gender inequality barriers.
ü Fiza was one of the participants of UN Secretary General’s first panel on Women Economic Empowerment.
SWOT OF THE BUSSINESS;
STRENGHT;
Buskh foundation has strength as it Is politically socially influenced the people aspects.
ü It has economically risen the economy of a country.
ü A very curricle aspect is choosing of the energy sector, as it is the main and important for the people's lives.
ü Buksh is globally recognized all over the world by the short-time popularity of Fiza Farhan.
WEAKNESS;
ü Not a stable project.
ü Need much amount to install infrastructure.
ü Need political, social, and economical support.
ü Very new concept it will take time to people familiar with the system.
OPPORTUNITY
Bring a wonderful change in the energy sector where life is difficult.
More and more new concepts and development can generate if ideas get stable.
An inspiring plate form for the women to bring their abilities and show that they can walk side by side with men.
Regular life is influenced greatly as no one focuses their but Buksh Foundation did it.
Combined the social, civilian, governmental, private entrepreneur, women empowerment culture of the country so can bring revolutionary changes.
THREATS;
ü As it is dependent on the women Empowerment of villagers, it's very difficult to continue the process for the women.
ü Setup is based on the rental charges, so it is difficult sometimes to pay the rental charges if the company is increasing its charges.
ü Idea needs a huge amount of admittance from all of the sectors to go fulfilling promising.
